From spikes to a compounding pipeline
We replaced ad-hoc campaigns with an integrated SEO + paid + content engine, halving cost per lead while doubling qualified pipeline.
BeforeDrag to compare — before and after Liinex.
The challenge
Orbit's marketing lived on unpredictable spikes — a burst of paid spend, a viral post, then silence. Cost per lead was climbing and the pipeline was impossible to forecast, making it hard to plan sales or hiring.
What we did
We audited every channel and rebuilt marketing as one coordinated engine: SEO and content for compounding organic growth, paid for speed, and lifecycle to convert. Weekly reporting tied everything to pipeline and revenue — not vanity metrics.
The outcome
Over two quarters, cost per lead fell 48% while organic traffic grew 180% and qualified pipeline more than doubled. Orbit replaced guesswork with a predictable, compounding growth engine.
