3.2× conversion for a D2C storefront
We rebuilt a slow, generic Shopify theme into a bespoke, motion-rich storefront — cutting load time by 61% and tripling checkout conversion.
BeforeDrag to compare — before and after Liinex.
The challenge
Nova Labs had a fast-growing product line but a storefront that couldn't keep up. A heavy off-the-shelf theme meant 5s+ load times on mobile, a clunky checkout, and a brand experience that felt generic in a premium category. Conversion was stuck below 1%.
What we did
We rebuilt the storefront from the ground up as a headless, componentised front-end with a performance budget baked in. We redesigned the product and checkout journeys around clarity and momentum, added subtle motion to guide attention, and shipped an image and font strategy that kept the experience instant on any device.
The outcome
Within eight weeks of launch, checkout conversion more than tripled and mobile load time dropped 61%. Core Web Vitals moved firmly into the green, lifting organic visibility and giving the brand a storefront that finally matched its products.
